Beauty & Wellness Briefing: Olaplex taps Glamsquad as competition in the pro space heats up, plus industry news

This week, I checked in with execs and analysts to better understand the changes within the hair-care space that are driving today’s marketing, seeding and sales. Accessing professionals is a tentpole of most strategies today, so I sat down with Olaplex CMO Katie Gohman to learn about the brand’s new partnership with on-demand beauty services app Glamsquad. Additionally, E.l.f. Beauty expands its value retail footprint, mall ear-piercer Claire’s files for bankruptcy again, and Soko Glam pops up within 30 Space NK stores in the U.K.

Brands tap pro stylists as competition within the hair-care space grows...